Articles -Sellers
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Common Mistakes Sellers Can Avoid 09-01-2010

I am frequently asked for suggestions that would help owners preparing to put their home on the market. The following are several mistakes that can be avoided and may make the difference between success and failure.

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Have A Back-Up Contract 07-01-2010

“I have heard about ‘back-up’ contracts. How do these work and do they benefit buyers or sellers of homes?”    - A Santa Monica Homeowner

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Minimize Hassles In Selling Your Home 05-01-2010

In nearly all of Northern California and many other areas of the country, sellers provide a full set of inspection reports and disclosure information for prospective buyers to review before deciding to make an offer. This provides a high degree of peace of mind for both prospective buyers and sellers, since it minimizes surprises during a property investigation period.

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Sellers, Make a Good First Impression 04-01-2010

Selecting a home is not usually based on logic alone. Most buyers are swayed by the initial emotion they feel when they first walk through a property. Almost instantly, the home either feels right or feels wrong. That first impression can be the beginning of a successful sale, or it can be a detrimental factor that will have to be overcome. Good first impressions, feelings and emotions often control the sale, and logic can take a distant second place in the decision process.

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Serious Personal Issues To Decide Before Selling 02-01-2010

Before deciding which agent to entrust your listing to, you might benefit from considering several factors. There is much, much more to selling a home at top dollar than putting up a sign, entering it into the multiple listing service, running a few internet ads, and having other agents preview the property. There is also a great deal more to successfully completing the sale process without hassles than in obtaining a signed contract and opening escrow. There are many costs and pitfalls that an experienced agent can help you avoid.

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How to Interview an Agent 10-03-2008

"Thank you for explaining the many differences between agents. We are about to list our home and want to hire the agent who will best meet our needs. Can you give us some questions to ask and what we should be looking for in their answers?”    -    A Palisades homeowner

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Home Sales by Sellers Who Are Splitting Up 09-05-2008

“Our daughter is getting divorced and plans to list their home with an agent she really likes from a parenting group they both belong to.  I feel the personal closeness may not be a good idea, but I don’t want to give her bad advice.  What would you suggest?” - A Palisades owner’s mother

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Dispute Resolution Alternatives: Mediation 09-01-2008

The Residential Purchase Agreement ("Contract") you are about to execute contains a "Mediation" provision. This mediation provision imposes a requirement on the buyer and seller to initiate mediation to resolve a dispute prior to entering into Arbitration or Litigation through the court system.

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Why Use an Agent at All? 08-02-2008

“I’ve lived here for many years and every so often I see an ad or sign, “For Sale By Owner”.  Is it possible for you to objectively tell me how wise or foolish selling one’s own property without a broker might be?  I know the Palisades well, I have a lot of spare time, and I sure could save a lot of money by selling it myself.”

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Hire a Successful Agent 08-02-2008

Sellers and buyers tend to be very concerned about the quality of service that they receive and rightfully so when considering the importance of a real estate transaction.

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